In addition to a really creative idea, good planning and preparation are particularly important in guerrilla marketing campaigns. To ensure success it is also crucial that the proposed guerrilla action is well-matched to the brand and to the target group (“Brand Fit”). In addition, points of contact should be created to allow consumers to immediately respond to the planned action. For successful guerrilla marketing, it is recommended that the action engage consumers and be networked across all media channels. In order to spread the campaign virally, the target group should be encouraged to provide Internet content – for example by uploading photos on Pinterest.
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A variety of creative methods can be employed—and indeed, one of the principles of guerrilla marketing is to use a combination of methods. Graffiti (or reverse graffiti, where a dirty wall is selectively cleaned), interactive displays, intercept encounters in public spaces, flash mobs, or various PR stunts are often used. While using a variety of methods, the overall marketing message should be consistent. Repeated sightings of the surprise message build interest, and changing messages for each stunt tends to confuse or diminish a consumer's interest in the brand.(See also Ambush Marketing)
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From Wikipedia, the free encyclopedia Social Media Marketing Articles As we mentioned, guerilla marketing needn’t be expensive but it does need to make an impression. You may not be investing dollars but you will be investing time and energy to pull this off. Keep in mind successful guerilla marketing is:
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